What is KidZania ?

The background of Kidzania:

KidZania is a Mexican chain of family entertainment centers currently operating in 11 locations allowing children to work in adult jobs and earn currency. KidZania was created and developed by Mexican entrepreneur Xavier López Ancona, current KidZania CEO. The first KidZania opened in September 1999 in Santa Fe Shopping Mall in Mexico City, and was named La Ciudad de los Niños ("The City of the Children").

Educational value:

Role-playing is a universal form of play enjoyed by children all OVER THE WORLD. Role-playing is fun – and has very positive educational, psychological and motivational benefits. Psychologists, educators and play experts are extensively consulted during the development of every KidZania location to ensure our curriculum content matches school areas of focus: creativity, critical thinking, communication, confidence, and collaboration.

By blending reality with entertainment, KidZania provides an authentic and powerful developmental experience, preparing kids to understand and manage their world. Kids acquire real-life skills, learn about working and having a career and are introduced to the fundamentals of financial literacy. While children are having fun at KidZania, they are also learning socialization skills, mutual cooperation and respect. Their creativity shines, they learn independence, develop decision-making skills and participate with their community – all skills that they will need to succeed as adults.

How children “work” in the kiazania world ?

Every KidZania is themed as a child-sized replica of a real city, including buildings, shops and theaters, as well as vehicles and pedestrians moving along its streets. KidZania provides children and their parents a safe, unique, and very realistic educational environment that allows kids between the ages of four to twelve to do what comes naturally to them: role-playing by mimicking traditionally adult activities. As in the real world, children perform "jobs" and are either paid for their work (as a fireman, doctor, police officer, journalist,shopkeeper, etc.) or pay to shop or to be entertained. The indoor theme park is a city built to scale for children, complete with buildings, paved streets, vehicles, a functioning economy, and recognizable destinations in the form of "establishments" sponsored and branded by leading multi-national and local brands.

Every KidZania is themed as a child-sized replica of a real city, including buildings, shops and theaters, as well as vehicles and pedestrians moving along its streets. KidZania provides children and their parents a safe, unique, and very realistic educational environment that allows kids between the ages of four to twelve to do what comes naturally to them: role-playing by mimicking traditionally adult activities. As in the real world, children perform "jobs" and are either paid for their work (as a fireman, doctor, police officer, journalist, shopkeeper, etc.) or pay to shop or to be entertained. The indoor theme park is a city built to scale for children, complete with buildings, paved streets, vehicles, a functioning economy, and recognizable destinations in the form of "establishments" sponsored and branded by leading multi-national and local brands.In this city, children aged 2 through 14, work in branded activities from bottling Coca-Cola, working in a Crest-sponsored dentist office, working at a McDonalds restaurant, painting with Corporação Industrial do Norte, washing hands with P&G's Safeguard soap, and using airline tickets from American Airlines and Emirates.The children earn KidZos currency while performing the tasks, and the money is kept in the KidZania bank for children to spend at the gift shop and on non-free KidZania activities.The blending of marketing has led The Morning News to dub KidZania as "advertainment", stating "there is little that's pretend, and the play revolves around following instructions from the adult “Zupervisors."

So what is the currency in the KiaZania world ?Children also make up the governance of KidZania, with a 14-member group. Kids earn kidZos, the official currency of KidZania, with every job they perform.Recognized at every KidZania city throughout the world, kidZos are used to buy products and services in KidZania. The more children work, the more they earn, and the more they can experience. On their first visit to a KidZania, children open their own personal savings account at the KidZania bank. Kids receive kidZos in cash and a working debit card to be used at any of the city's ATMs. With it, they can withdraw kidZos from their account to play or shop or they can save their kidZos for future visits

If you want to get more information ,please visit website：www.kidzania.com