KidZania city in Tokyo, Japan

                                                                                   

We all have had dreams when we were young: taking adventures in my own world, to get what I want by the effort of myself, sharing happiness with my friends, to feel like an adult……

If you want to review your memory or help a kid to realise his dream——

Congratulations, you come to the right place!

Here is KidZania——a contry for kids to realise their dreams. We will introduce the park in Japan, the only one of Asia.

KidZania city in Tokyo, Japan was established in October 2006, which is built at two-thirds real size, enabling children to feel how adults see the world. This KidZania offers children more than 80 career experiences combined with different ages and interests of children, such as doctors, models, firefighters, pilots and so on.

Children have to put the uniforms on and parents are not allowed to help their children during the 30 minute-activities. The money called “kidZos” is not real money, but they can be used like real money. If it is the first time for a kid to come here, an account will be open for him, in order to deposit or withdraw money.



The general view of KidZania in Tokyo





Children make hamburgers as they play the roles of hamburger shop clerks





Children treat a mock patient as they play at being dentists





Children read the news in rehearsal for a simulated television show as they play the roles of announcers and newscasters





Children take pictures of objects as they play the roles of photographers





Children prepare to perform a simulated operation on a dog doll as they play at being vets





Children spray water at a simulated fire site as they play the roles of firefighters



For parents—— do not worry about the security, there will be a positioning system with IC card on the arms of each participants so that they will not get lost or be out of the theme city, and this high-tech equipment will not be taken away until they leave KidZania.

Its adress in Japanese is 東京都江東区豊洲2-4-9　アーバンドック ららぽーと豊洲, and the Japanese name is キッザニア东京.
There are two periods to enter the theme Park:

10:00-15:00; 16:00-21:00

Here is the information of the ticket:

KidZania Tokyo in Japanese 
KidZania Tokyo in English

World Carnival, People’s Carnival

QUICK PREVIEW of the background

World Carnival is the most successful mobile funfair/carnival touring the world today. In about 4 years over 10 million people have passed through its gates in 5 Asian countries. World Carnival is the largest touring carnival in the world with 40 rides and over 50 games and numerous theatrical attractions. And it is a Hong Kong registered company when it came into Asia market, and a joint venture of Golden Coast Limited, headed by Hans Lodders; and UK Funfairs Limited, headed by William Stevens (The Stevens is the oldest European amusement park operator, and their family brand has become one of the top three entertainment brands around the world).

world Carnival brings to Asia the inter-active excitement of a traditional European funfair with a high energy, bright, loud, and colorful experience. The overall feeling is one of pure joy for both the young and the young at heart.

 

A typical World Carnival event requires the transport of 150 shipping containers and 60 roll-on-roll-off trailers.

Their famous product includes:

Super Ferris wheel

Speed roller coaster;

Super Nova;

Deluxe swing

Titan truck

 

Timeline:

First the Stevens created a UK-centric entertainment empire, in 1991,they started to explore the overseas market, and first came into eastern Europe, Southern Asia, Middle East, they held some big events in those area, for example Philippines’ carnival in 1997,then came to HK in 2000,2002,2003, Shanghais in 2003, Beijing in 2004,Seoul in 2005, Kuala Lumpur in 2006.

It is worth mention that when World Carnival came into Hong Kong in 2003, it aroused huge repercussions; it attracted 1900 thousand tourists in 58 days, and created more than 120 million HK incomes.

                                                                

THE MYSTERY OF THE ‘Carnival’

What makes it so famous and efficient?

As the world largest mobile entertainment & cultural event, the operating mode of World Carnival is totally different from the other famous theme park brands, (for example Disneyland and Universals studio). World Carnival creates a sustaining boom season by decreasing the fixed costs:

 

●They rent entertainment space from local government.(Virtual space, Avoid annual fixed site fee)

●They rent their facilities from world famous entertainment company.

(Virtual facilities, Avoid the cost of repairs and equipment maintenance.)

●Most of their stuff are volunteers or temporary (Virtual employee, Save the exes on formal employee wages)

●They are MOBILE! Never pay for the off-season (moving 4 times a year, every country around the world would be their entertainment space).

 

Endless entertainment:

They came to one country and stayed no more than 2 month, and then move to another country, thus if tourists missed the chance to join the event they would wait a long time till they come back to the same country again. World Carnival can always save the enthusiasm of the tourists and remain attractive to tourists.

 

Spread their brand by taking word of mouth marketing strategy and create sense of ‘fresh’ & ’hunger’, typically, almost 90% people who has been to the World Carnival will say they love the event, and then they will tell a friend. More and more people will flock into there, soon this phenomenon will arise the press’ attention. It is just like a circle, there will be a continually mutual stimulation between the public and the press, and finally it will create a climax on tourist’s amount as a result.

 

They find corporation with famous company, such as Coca-cola, KFC, and other brands. These brands will be the sponsor of each time event, and World Carnival always turns to the local government for help when they enter into a new city or country. Of course they advertise their event and brand in several ways. And they create big success in almost all the country around the world.

What is KidZania ?

The background of Kidzania:

KidZania is a Mexican chain of family entertainment centers currently operating in 11 locations allowing children to work in adult jobs and earn currency. KidZania was created and developed by Mexican entrepreneur Xavier López Ancona, current KidZania CEO. The first KidZania opened in September 1999 in Santa Fe Shopping Mall in Mexico City, and was named La Ciudad de los Niños ("The City of the Children").

Educational value:

Role-playing is a universal form of play enjoyed by children all OVER THE WORLD. Role-playing is fun – and has very positive educational, psychological and motivational benefits. Psychologists, educators and play experts are extensively consulted during the development of every KidZania location to ensure our curriculum content matches school areas of focus: creativity, critical thinking, communication, confidence, and collaboration.

By blending reality with entertainment, KidZania provides an authentic and powerful developmental experience, preparing kids to understand and manage their world. Kids acquire real-life skills, learn about working and having a career and are introduced to the fundamentals of financial literacy. While children are having fun at KidZania, they are also learning socialization skills, mutual cooperation and respect. Their creativity shines, they learn independence, develop decision-making skills and participate with their community – all skills that they will need to succeed as adults.

How children “work” in the kiazania world ?

Every KidZania is themed as a child-sized replica of a real city, including buildings, shops and theaters, as well as vehicles and pedestrians moving along its streets. KidZania provides children and their parents a safe, unique, and very realistic educational environment that allows kids between the ages of four to twelve to do what comes naturally to them: role-playing by mimicking traditionally adult activities. As in the real world, children perform "jobs" and are either paid for their work (as a fireman, doctor, police officer, journalist,shopkeeper, etc.) or pay to shop or to be entertained. The indoor theme park is a city built to scale for children, complete with buildings, paved streets, vehicles, a functioning economy, and recognizable destinations in the form of "establishments" sponsored and branded by leading multi-national and local brands.

Every KidZania is themed as a child-sized replica of a real city, including buildings, shops and theaters, as well as vehicles and pedestrians moving along its streets. KidZania provides children and their parents a safe, unique, and very realistic educational environment that allows kids between the ages of four to twelve to do what comes naturally to them: role-playing by mimicking traditionally adult activities. As in the real world, children perform "jobs" and are either paid for their work (as a fireman, doctor, police officer, journalist, shopkeeper, etc.) or pay to shop or to be entertained. The indoor theme park is a city built to scale for children, complete with buildings, paved streets, vehicles, a functioning economy, and recognizable destinations in the form of "establishments" sponsored and branded by leading multi-national and local brands.In this city, children aged 2 through 14, work in branded activities from bottling Coca-Cola, working in a Crest-sponsored dentist office, working at a McDonalds restaurant, painting with Corporação Industrial do Norte, washing hands with P&G's Safeguard soap, and using airline tickets from American Airlines and Emirates.The children earn KidZos currency while performing the tasks, and the money is kept in the KidZania bank for children to spend at the gift shop and on non-free KidZania activities.The blending of marketing has led The Morning News to dub KidZania as "advertainment", stating "there is little that's pretend, and the play revolves around following instructions from the adult “Zupervisors."

So what is the currency in the KiaZania world ?Children also make up the governance of KidZania, with a 14-member group. Kids earn kidZos, the official currency of KidZania, with every job they perform.Recognized at every KidZania city throughout the world, kidZos are used to buy products and services in KidZania. The more children work, the more they earn, and the more they can experience. On their first visit to a KidZania, children open their own personal savings account at the KidZania bank. Kids receive kidZos in cash and a working debit card to be used at any of the city's ATMs. With it, they can withdraw kidZos from their account to play or shop or they can save their kidZos for future visits

If you want to get more information ,please visit website：www.kidzania.com